Mar 15 - May 22, 2018
The window display at Ginza Maison Hermès is a theatrical stage in the midst of the city. Each year’s annual theme of Hermès is conveyed through the creative viewpoints of diverse creators.
The theme for 2018 is A VOUS DE JOUER! (LET’S PLAY!).
mischer’traxler use technology to weave an emotional narrative. Scattered throughout the window are monitors displaying nothing but a white glow, while images appear and disappear, glimpsed faintly through soap bubbles blown by a mannequin. Unlike anything viewers have seen before, the space will cast a spell on them before they can decipher the nature of the technology used to create its mysterious phenomena.
Formed by Katharina Mischer and Thomas Traxler, the Vienna-based duo mischer’traxler has been active since 2009. They focus on the formulation of concepts, and conduct research, analyses, and experiments before producing designs with an exquisite balance of hand-crafting and technology. In addition to creative activities centered on design of products, furniture, and installations, they also explore modes of kinetic and interactive communication, producing compelling, unprecedented spaces.